Reality Blog: Building an Email List Using a Pinterest Campaign… With a Twist!

Pinterest is a clear winner for Top Wire Traveller when it comes to social media.

(Note: Pinterest is actually a powerful search engine, rather than a social media channel. However, Google Analytics classifies it as a social media channel, so we’ll go with that to avoid confusion.)

In a previous post, I mentioned how we’re going to take advantage of our large Pinterest audience to drive subscribers to our email list.

We’ll have a look at how I set this up… and why I ended up creating an unusual landing page.

Creating Pins

First you need a free offer… a lead magnet or content upgrade enticing users to subscribe.

Then you need to create “ads,” in this case Pinterest pins (posts). Here we’re using our large audience to attract sign-ups with free pins.

We could and probably will use paid Pinterest advertising to grow our email list in the future. The advantage of paid ads? You can target your audience, rather than relying on the scattergun approach.

However, with nearly 500,000 unique monthly viewers (that’s people who see our pins) we’ll go with free advertising for now.